The Google Mile is an imagined landscape that represents the emissions of 1000 Google searches.


Google needs a vast amount of power to be sustained. Huge servers require millions of gallons of water to stay cool, and they generate heat, CO2 and other greenhouse gas emissions in return. These outputs are physical artefacts of something invisible and ephemeral, and something that can be observed, quantified, and measured; physical realities of digital cartography.


Every 1000 searches equal the same emissions as an average car driving for one mile.


The Google Mile is a single mile of road flanked on either side by Google Headquarter buildings from around the globe. The image is coupled with a video of a journey down this imagined landscape from the perspective of a Google Street View camera.